kmfitzgeral2@gmail.com
@kenshootss
Visual and digital creative with extensive experience in digital graphics and content, with an emphasis on creating compelling assets and streamlining visual processes. Leverages performance data and analytics to direct revenue driven creative decisions and improvements. Ideates new strategies while utilizing cross-department collaboration to promote product success and brand identity.
Education
University of Wisconsin-Madison
B.S. - Fashion Design
Certificate - Studio Photography
2022
DG Brands - Graphics Manager & In-House Photographer April 2025 - Present
- Photographing all new styles through the lens of brand identity, web, and social optimization
- Making styling selections for all accessories and shoes, directing model posing and attitude to create compelling assets
- Internally organizing imagery and managing the handover to retouchers and post-production team to streamline accessibility for all teams
- Designing and constructing engaging wholesale catalogs and packaging artwork for all new styles
- Ideating themes, creating assets, and writing copy for marketing emails across 3 brands based on product performance and collection launch strategies
Tibi - E-commerce Operations Coordinator December 2022 - March 2025
- Oversaw all e-commerce PDP photoshoots to ensure that digital standards were being met
- Renamed all retouched selects and organized files within shared company drive to streamline access for creative and e-commerce teams
- Filmed backstage content at annual fashion show to produce “behind the scenes” videos for social media
- Collaborated with graphic designer to create a dynamic weekly homepage, directing customers to new or promoted products and collections
- Ideated all themes for marketing emails based on strategies derived from product performance, sales, and collection launches
StarlineLA - Design Intern September 2022 - December 2022
- Quality assessed samples of over 50 styles to improve style and fit to present to buyers and push through to full production
- Analyzed trends in lingerie and costumes to sketch designs that would appeal to the current market
- Created sketches, drafted flat patterns, and sewed samples for 20 styles to develop with factories
- Tracked shipments from factories and managed shipments from US office to effectively track sample production
- Maintained organization of sample closet and pattern drafts/materials to optimize studio productivity